IP Law Summit Fall 2016 & Spring 2017

Managing Corporate Global IP Costs to Maintain a Competitive Edge

Anthony de Andrade of Quantify IP, a service provider at the marcus evans IP Law Summit Fall 2016 & Spring 2017, on global IP management.

Interview with: Anthony de Andrade, President & Chief Executive Officer, Quantify IP 

“In today’s highly competitive world, companies are faced with the challenge of balancing ongoing innovation needs against shrinking budgets, while staying on top of ever-changing costs of obtaining and maintaining patent protection across the globe,” says Anthony de Andrade, President & Chief Executive Officer, Quantify IP. “As a result, there is a need for companies to gain greater visibility, and accurately manage their patent portfolio costs, in order to facilitate better strategic decision-making, and manage budget-forecasting,” he adds.

Quantify IP is a service provider at the marcus evans IP Law Summit Fall 2016 & Spring 2017.

With so many country-specific rules and regulations constantly changing, how can companies determine accurate global Intellectual Property (IP) costs?
Estimating accurate costs can be a very challenging, time-consuming task. Costs generally have three components (official, associate/attorney, and translation) that are spread across the different stages during the lifespan of the patent (filing, examination, prosecution, grant, and maintenance/renewal/annuity).

But it is not just how much. The timing of when fees are payable can also vary widely across countries and may depend on a multitude of variables, such as the mode of filing, type of applicant, number of claims, or age of patent. Moreover, when applications cannot be filed directly to a foreign country, the local attorney or agent’s fees need to be gathered, and schedules are not always readily available. Also, country-specific legislation requires translations at various stages. For example, four of the top ten patent offices (China, Japan, South Korea, and Russia) require translations into their official language at the time of filing and prosecution. Similarly, 17 of the 38 contracting states of the EPO require a translation of the complete specification at the time of validating a granted European patent, while other states require a translation of only the claims.

Can companies simply use historical information as the basis for future forecasting?
Although there is value in considering actual costs from previous years, relying on historical information has many inherent issues. Keeping up with variables and costs is a laborious process. Increases in official and associate fees would obviously not be reflected in historical information. In addition, companies need to ensure that other considerations, such as major business or portfolio changes are considered and properly applied. However, one of the biggest challenges is in trying to construct estimated timelines, which include prosecution costs and future filings. Readily available, up-to-date information is key to ensure accuracy and increase visibility.

What about considering and estimating timelines and prosecution costs?
As with most of these voluminous rules, every country can vary, sometimes significantly, on how long it typically takes a standard patent to grant, as well as other stages, such as examination. These timelines can also vary by type of filing and/or very specifically within an organization, for example, by the type of technology. The typical number of prosecution office actions can also vary between countries or attorneys.

For companies to properly project prosecution costs and forecast payables within accurate timelines, they really need to have a good understanding of these averages with visibility into their actual experiences, and a way to adjust, if necessary.

How else can visibility into a company’s portfolio help with strategic decision-making?
Having specific visibility into current cost obligations can help companies find ways to save money on current budgets, so as to free up resources for future investments. For instance, having the ability to view the remaining maintenance costs of patent applications that are about ready to expire within the next few years; or the costs associated with patent applications that remain pending, well after the average expected time-taken-to-grant period. Having the ability to quickly identify patent applications, along with their estimated associated costs will help ensure that valuable resources are not being spent on obsolete products or problematic applications. In addition to trimming back budgets, being able to recognize trends, such as how long patent applications are actually taking to grant, or past country filing trends by specific product lines, or through specific agents can also aid in future planning decisions.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

For more information please send an email to press@marcusevanscy.com or visit the event websites below:

IP Law Summit Fall 2016:

IP Law Summit Spring 2017:

The Legal Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

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CMO Summit 2016

Why Video is the Most Powerful Tool in a Marketer’s Toolbox

Gavin Banks of Good Eye Deer Pty Ltd, a sponsor at the marcus evans CMO Summit 2016, on engaging audiences through video.

Interview with: Gavin Banks, Creative Director, Good Eye Deer Pty Ltd

“Video is the most powerful tool in a marketer’s toolbox. It can connect with an audience and bring a brand to life in a way that static images cannot,” according to Gavin Banks, Creative Director, Good Eye Deer Pty Ltd.

Good Eye Deer Pty Ltd is a sponsor company at the marcus evans CMO Summit 2016, in the Gold Coast, Queensland, 15 – 17 August.

How does video content help engage audiences?
We all engage with films, videos and stories all the time. With accessibility of the internet and being able to broadcast message 24/7, video has become the most powerful tool, but it cannot be just any video. Many people mistakingly believe that any video about their brand will be great. There are 25 images a second in a video, and every image must work towards furthering your story. Quality stories that are designed with business objectives and the target market in mind are the most powerful.

How can organisations find their story? How should CMOs project it?
Every brand has a story. Consumers have a desire to connect and learn, which creates an amazing opportunity for companies to put stories out there. In an age where we are bombarded by stories, it is important that messages are relevant.

A video has the capacity to gain emotional engagement and that is where its power lies. Whether people laugh, cry or anything in between, once we have a connection with their heart, we can then appeal to their intellect.

How do you appeal to their intellect? Why isn’t it enough to get them emotional?
We ask companies what their business objectives are, who their audience is, where they will engage with the media and what their message is. Then, we come up with an idea and a way to present it, a certain camera or editing style, a visual look that the audience would find appealing. The video must connect with the audience, but if we want people to act on their emotions, we have to present an argument or rationale. We have to draw them in with a story, in order to achieve a particular outcome.

How can visual stories help companies get their message across better than other ways?
A well-made film develops a personality of its own and brings a brand to life. We see this with great photography. Video just takes it to another level, but it has to be thought about like a film.  People constantly tell us videos have to be short otherwise people will not watch them, but the fact is people regularly go to the cinema to watch two hour movies. If the story is good enough, people will watch it. If people are not watching your film, you have to ask yourself whether it is good enough, if you are putting enough money and time to make it worth your while.

What marketing trends should we expect in the next few years? Where do videos fit in?
Video is vital to marketing in this century. YouTube is the second largest search engine today, so people are actually searching it to find answers to their questions. For any supplier of products or services to ignore that market would be dangerous. Video creates an amazing return on investment. It increases the amount of time people spend on websites, improves SEO, and people love sharing videos. It is the fastest growing segment of online advertising.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the CMO Summit 2016
The seventh annual CMO Summit is the premium forum bringing elite buyers and sellers together. The Summit offers chief marketing executives and agencies and consultants an intimate environment for a focused discussion of the key new drivers shaping the marketing agenda. Taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia, 15 – 17 August 2016, the Summit includes presentations on measuring engagement, leveraging sales and marketing best practices, merging traditional and digital marketing channels, and creating a streamlined marketing automation system.

For more information please send an email to press@marcusevanscy.com or visit the event website at www.cmoanzsummit.com/GavinBanksInterview

The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

LinkedIn: www.linkedin.com/groups?gid=3379860&trk=hb_side_g
YouTube: www.youtube.com/MarcusEvansMarketing
Twitter: www.twitter.com/meSummitsMkt
SlideShare: www.slideshare.net/MarcusEvansMarketing

Please note that the Summit is a closed business event and the number of participants strictly limited.

About Good Eye Deer Pty Ltd
Good Eye Deer is an internationally recognised, multi award-winning video production company with studios in Newcastle and Sydney. Established in 1998 our company is small enough to get you the personal attention you deserve while being big enough to deliver national and international-grade video / branded content in a timely manner.

We exist to connect brands with their audiences through powerful, visual stories that matter. We thrive on creating emotive films that engage audiences, deliver your message in a clever way, and serve your business objectives. We produce commercials (for broadcast and online), promotional videos, educational films and training videos.

Pharmaceutical Quality – Conference

Upcoming marcus evans Conference Covers Pharmaceutical Quality,  September 28–30, 2016, in Berlin – visit event website!

The focus of pharmaceutical quality systems have shifted in recent years from a traditional model to a more global, dynamic, and risk-based approach, enhanced especially by regulatory authorities and economic environment. marcus evans is organizing “Quality Excellence: From Quality Risk Management to Continuous Process Verification” a unique conference to be held September 28–30, 2016, in Berlin. This conference will help attendees learn how to implement a quality risk management approach into their existing systems. It will also provide a better understanding on how to assess and evaluate risks in their companies and with third parties.

By attending this conference, attendees will receive more than 14 hours of focused end-user-driven case studies and interactive panel discussions and workshops. In addition, delegates will have the opportunity to network with senior-level executives and learn about the latest developments and trends in pharmaceutical quality systems.

The key topic areas include:
• Regulatory expectation for quality compliance approaches
• Efficient quality risks management systems and tools across the global quality system
• Efficient processes to ensure quality control
• Third-party quality risk management processes
• Efficient continuous process verification and monitoring systems

For more information about this event, please contact Yiota Andreou at yiotaa@marcusevanscy.com or visit the event website.

marcus evans Webinars

FiTAX – BearingPoint’ leading FATCA and CRS reporting software

On April the 7th 2016, BearingPoint, with support from marcus evans, presented its market leading FATCA and AEOI-CRS reporting software FiTAX.

What are the best practices in implementing project?
What can we learn from FATCA implementation?
What are the key success factors in CRS reporting?

During 60 minutes, BearingPoint tax reporting specialists answered these key questions and gave a demonstration of FiTAX software.

“It was great to see how many tax specialists and other professional topic responsible persons attended our Webinar. We have been able to provide some valuable information and to demonstrate the strenghts of our market leading reporting software FiTAX”, says Ronald Frey.

The Automatic Exchange of Information reporting driven by OECD is closing in. With the first reporting deadline looming, it’s imperative for financial institutions to define their operating strategy to report globally and to decide whether to put in place their proprietary reporting IT or select a vendor solution

To watch the complete recording of the webinar, please click:

To learn more about marcus evans, visit:

Chem/Petrochem & Refinery Shutdowns and Turnarounds Conference

marcus evans’ 2016 Edition of the Chem/Petrochem & Refinery Shutdowns and Turnarounds Conference Will Take Place at the Astor Crowne Plaza

marcus evans will host the 8thChem/Petrochem & Refinery Shutdowns and Turnarounds Conference on July 26-28, 2016 at the Astor Crowne Plaza in New Orleans. This plant level focused meeting will enable you to achieve a successfully executed turnaround through optimal scope management, planning and scheduling, budget forecasting, cost tracking, and workforce labor quality.

For the last 7 years, this annual conference has been one of the most anticipated STO meetings in the industry, bringing together Professionals & Plant Managers to discuss key fundamentals for achieving the utmost efficient shutdown /turnaround operation. The conference provides attendees with proven solutions in timely maintenance planning/scheduling and improving communication between O&M.Attending this advanced conference will enable you to:

  • Plan the right criteria for an efficient and effective turnaround to guarantee productive project execution and reliability
  • Pioneer a critical chain management/resource based planning project management approach for optimal success
  • Harmonize capital projects, O&M, and quality integration with turnarounds throughout the entire planning and execution phases to maximize department, plant, and organizational productivity
  • Reinforce safety culture into every facet of operations, maintenance and contractor management while exceeding guidelines and requirements

See what our attendees have to say about the conference here!Past Attendees Include:BASF Corporation, Chevron Phillips Chemical Co, ConocoPhillips, BP, Luminant, The Dow Chemical Company, DYNO Nobel, Ashland Inc., Ergon Refining Inc., ExxonMobil, Flint Hills Resources, Georgia Gulf Chemicals, Honeywell, Huntsman Corporation, Axiall Corporation, Husky Energy, INVISTA, Lubrizol Corporation, Westlake Petrochemicals, Dow Corning, Marathon Petroleum, North Atlantic Refining Ltd., Shell Upgrader, Tesoro Petroleum, Americas Styrenics, Valero, Petrotechnics USA, NiSource, Syncrude Canada LTD, United Refining, Air Liquide, NOVA Chemicals, Vertex Refining, Eastman Chemical Company, Koch Industries, Praxair, and We Energies.For more information, please take a look at the conference flyer or contact Tyler Kelch, Digital Marketing Manager attylerke@marcusevansch.comPrevious Shutdown & Turnaround Expert Speakers include:

Brian Baca
Turnaround SME
Chevron Phillips
Chemical Co.
Joe Jackson
Turnaround Manager
LyondellBasellAlan Pool
ValeroMarty Eitmann
Turnaround Manager
St. Charles
Dow Chemical CompanySteve Busick
Turnaround Network
ConocoPhillipsJames Walton
TAR Planning
BASF CorporationJosh Higginbotham
Site Maintenance
PCS Nitrogen – GeismarFrank Engli
Turnaround Manager
Shell Upgradermarcus evans annually produces 2,000 high quality conferences designed to provide strategic business information and networking opportunities for industry leaders

For more information, please take a look at the conference flyer or contact
Tyler Kelch
Digital Marketing Manager

Preparing for the Future of Natural Gas Plants

Interview with J. Brent Gifford, Manager — Major Projects & New Generation, Arizona Public Service Company

With recent court rulings for Coal Retirement, Renewable Development is expected to increase. There is an expectation for decreased base load capacity and growing capacity of intermittent renewable resources. Utilities, Power Generators, and EPC Firms are going to have to continue to design, develop and construct Natural Gas Plants to effectively integrate renewable resources.
Brent Gifford, Manager — Major Projects & New Generation at Arizona Public Service Company, recently spoke with marcus evans about topics to be discussed at the upcoming Natural Gas Plant Development, Commissioning & Construction Conference:

How do you use lessons learned from past company experiences to create your own success?
BG: An old mentor told me (several times) the old adage to never be afraid to make a mistake because that’s how you learn. He went on to add, “Be very afraid of making the same mistake twice.” The technology available today makes learning from others’ experiences as valuable a resource as your own experiences.

What is the most important factor to consider when adjusting to new market trends?BG: Realizing that you will probably be wrong about what the trend will be. The key is being able to either anticipate several trend alternatives or use a strategy that is flexible and quickly adaptable.

What obstacles do you face when coordinating costs and pricing on projects?
BG: At the risk of stating the obvious… it’s all about the risk: the type, who owns it, how is it mitigated, and how to best value it. I don’t think it is possible to have a too-rigorous risk management strategy. Yes, I speak from experience, see question one above.

In what ways do you think the changing market will influence future projects?
BG: Projects will need flexible and adaptable implementation strategies with risk appropriately allocated.

What do you think attendees will learn during this conference?
BG: Companies seeking to expand generation portfolios face several challenges today, and I look forward to hearing different perspectives about how to tackle those challenges successfully.

Brent Gifford has been employed at Arizona Public Service for 30 years — all in Fossil Generation. First as a Civil/Structural Engineer and later in plant capital improvement project management. In his current role as Manager, Major Projects and New Generation he is responsible for a portfolio of air quality control system, combustion turbine reliability improvement, and new generation projects. Brent is a Registered Professional Engineer (AZ, CA, NM, NV) and a Project Management Professional.
Join Brent at the Natural Gas Plant Development, Commissioning & Construction Conference, May 4-5, 2016 in Philadelphia, PA. View the conference agenda to check out Brent’s case study topic.
For more information, please contact Rachel Strug, Digital Marketing Coordinator, marcus evans at 312.894.6327 or rachels@marcusevansch.com

marcus evans Press