Corporate Counsel Asia Summit 2016

Executive Perspectives:

Speakers from the Corporate Counsel Asia Summit 2016 Discuss…

What Cost-Cutting Strategies Work Best in the Corporate Counsel World Today?

Interviews with Sidney Weeks & Arshad Karim, speakers at the marcus evans Corporate Counsel Asia Summit 2016, taking place in Kuala Lumpur, Malaysia, 24 – 25 October 2016.

Sidney Weeks, Chief Legal Officer, Lixil Housing Technology, Lixil Corporation

I have found that cost-cutting can be achieved by making the most of relationships with law firms. For larger projects, Corporate Counsel must have a clearly stated and well run bidding process that concludes in an engagement letter that locks in the bid. If the law firm is truly a partner, they will also consider requests to second their associates to the client for multi-month assignments. From a Corporate Counsel perspective, if a particular wave of activity will decrease, the associate returns to their firm smoothly and the company does not wind up overstaffed. At the same time, the law firm gets to know the client much better from such onsite collaboration. Staffing agencies can also supply suitable legal talent on a short-term basis.

Assigning the right level of work to each employee is also important. Waste could arise if senior employees are handling administrative work solely due to knowing an ongoing matter’s background.

Finally, making business travel efficient by combining meetings into a single trip or awaiting a courtesy visit by a law firm giving a seminar, etc. is certainly effective.

Arshad Karim, Legal Counsel, Nikko Asset Management

The most obvious cost for corporate legal departments is legal fees paid to outside counsel. In particular, litigation and legal disputes usually result in huge legal bills, in addition to the time and effort of internal counsel who could be doing other types of work. Therefore, preventing litigation and legal disputes is one of the best methods of controlling and cutting costs.

To prevent legal disputes, it is imperative that the business side understands legal risks and issues associated with their activities. Corporate legal departments should take a proactive role in educating and informing the business side on such legal risks and issues, preferably prior to such issues arising.

Other methods for controlling legal fees paid to outside counsel may include consolidating the use of law firms to a few, selecting firms to allow negotiation of discounted fees, negotiating a fixed fee instead of a traditional hourly billing for certain projects, and using smaller, boutique firms instead of large international law firms if a matter is appropriate for such boutique firms.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313

Email: press@marcusevanscy.com

About the Corporate Counsel Asia Summit 2016

The Corporate Counsel Asia Summit is the premium forum bringing together leading in-house counsel with specialist international law firms and legal services providers. The Summit offers regional GCs an intimate environment for a focused discussion of key new drivers shaping the legal profession. Taking place at The Westin Kuala Lumpur, Kuala Lumpur, Malaysia, 24 – 25 October 2016, the Summit includes presentations on gaining knowledge essential to building a compliant culture, exploring how to successfully manage antitrust, discussing strategies to maximize internal and external resources, and discovering ways to enhance legal productivity for empowered performance.

For more information please send an email to press@marcusevanscy.com or visit the event website at http://corporatecounselasia.marcusevans-summits.com/SidneyWeeks-ArshadKarimInterview

The Legal Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

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Please note that the Summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings. For more information, please visit www.marcusevans.com

All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

Latin Private Wealth Management Summit 2016

What Wealthy Families in Latin America Need to Know About Compliance Rules

Martin Litwak of Litwak & Partners, a law firm at the marcus evans Latin Private Wealth Management Summit 2016, discusses how the new compliance rules are impacting private wealth management in Latin America.

Interview with: Martin Litwak, Founding Partner, Litwak & Partners

“Compliance rules have dramatically changed in the last few years, and the next two ones will be even more complicated or challenging for most wealthy families,” according to Martin Litwak, Founding Partner, Litwak & Partners.

Litwak & Partners is a law firm attending the marcus evans Latin Private Wealth Management Summit 2016.

How will the Foreign Account Tax Compliance Act (FATCA) and the Common Reporting Standard (CRS) impact private wealth management in Latin America?

There is a lot of information online about FATCA and CRS coming from banks and financial providers, but some families are not getting the best advice, from independent lawyers, on what to do or not do, how to manage the risks and the practical impact of these changes. It is not about filling out a new questionnaire. Families must make sure that the set of structures in place are in compliant with the new scenario. It is not just one piece of law that has changed; the whole system is now different.

About 10-15 years ago there were many ways that a family could keep what it owned private. Now countries are cooperating for tax purposes, and the information on the family’s assets is available to authorities as well as to third parties. This is an even bigger issue in a region like Latin America, where kidnappings take place and many governments are corrupt. The fact that information could exchange hands for very little money is very dangerous.

How could families better protect themselves?

Families must have the right structures in place before all these new rules take effect. There are very complex rules to follow now, so it is difficult to offer one and the same advice for everyone. It depends on the jurisdiction where the asset is held, the type of asset it is and also on the tax residency of the current owners and even the beneficiaries. It could be a good idea to hold a bank account in the US or Switzerland, to invest in real estate, art or jewelry.

There are however some guidelines families may follow. First, whatever they have or own should be reported. If they do not like the consequences this reporting may have, they can move to a different country with a better tax system. If they are not prepared to do this, they may be able to save or differ some taxes and/or to reach some level of confidentiality at least vis a vis third parties other than governments by setting up trusts and/or private family funds.

What are the benefits of having some assets offshore?

Jurisdictions traditionally considered as offshore international financial centers have stronger protections of secrecy and privacy. With offshore assets, it is better to structure them offshore too. Our clients usually pursue three objectives: privacy, tax optimization and succession planning. If they value secrecy the most, regulated investment funds (perhaps with their shares being publicly traded) are better than trusts. If succession planning is more important, a trust structure might be the best solution. We try to identify what matters to them the most, but they must also understand what can and cannot be achieved in this new transparent world.

How is the economic landscape impacting this space?

After 10 years of growth, the economies in the region are not as successful anymore. Governments are devaluing their currency. The environment is more risky. The next few years will be tough, with more mergers and acquisitions, as prices will be cheaper. Most of our clients now own distressed assets, real estate and interests in private equity funds. This trend will continue for a few years.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313

Email: press@marcusevanscy.com

About the Latin Private Wealth Management Summit 2016

The Latin Private Wealth Management Summit is the premium forum bringing leaders from Latin America’s leading single and multi-family offices and service providers together. The Summit offers service providers and executives from single and multi-family offices an intimate environment for a focused discussion of key new drivers shaping the future of the industry.

For more information please send an email to press@marcusevanscy.com or visit the event website at http://latinpwm.marcusevans-summits.com/MartinLitwakInterview

marcus evans group – investment sector portal

The Investment Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

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Please note that the Summit is a closed business event and the number of participants strictly limited.

About Litwak & Partners

Litwak & Partners is an offshore law firm highly specialized in multi-jurisdictional transactional and structuring work as well as in investment funds and private clients and trust works. The firm focuses in Latin America and it offers an alternative to traditional multi-jurisdictional Anglo-Saxon law firms with headquarters in the British Virgin Islands, the Cayman Islands and other offshore jurisdictions.
www.litwak-partners.com

About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, case studies, roundtables and one-on-one business meetings. For more information, please visit www.marcusevans.com

All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

IP Law Summit Fall 2016 & Spring 2017

Managing Corporate Global IP Costs to Maintain a Competitive Edge

Anthony de Andrade of Quantify IP, a service provider at the marcus evans IP Law Summit Fall 2016 & Spring 2017, on global IP management.

Interview with: Anthony de Andrade, President & Chief Executive Officer, Quantify IP 

“In today’s highly competitive world, companies are faced with the challenge of balancing ongoing innovation needs against shrinking budgets, while staying on top of ever-changing costs of obtaining and maintaining patent protection across the globe,” says Anthony de Andrade, President & Chief Executive Officer, Quantify IP. “As a result, there is a need for companies to gain greater visibility, and accurately manage their patent portfolio costs, in order to facilitate better strategic decision-making, and manage budget-forecasting,” he adds.

Quantify IP is a service provider at the marcus evans IP Law Summit Fall 2016 & Spring 2017.

With so many country-specific rules and regulations constantly changing, how can companies determine accurate global Intellectual Property (IP) costs?
Estimating accurate costs can be a very challenging, time-consuming task. Costs generally have three components (official, associate/attorney, and translation) that are spread across the different stages during the lifespan of the patent (filing, examination, prosecution, grant, and maintenance/renewal/annuity).

But it is not just how much. The timing of when fees are payable can also vary widely across countries and may depend on a multitude of variables, such as the mode of filing, type of applicant, number of claims, or age of patent. Moreover, when applications cannot be filed directly to a foreign country, the local attorney or agent’s fees need to be gathered, and schedules are not always readily available. Also, country-specific legislation requires translations at various stages. For example, four of the top ten patent offices (China, Japan, South Korea, and Russia) require translations into their official language at the time of filing and prosecution. Similarly, 17 of the 38 contracting states of the EPO require a translation of the complete specification at the time of validating a granted European patent, while other states require a translation of only the claims.

Can companies simply use historical information as the basis for future forecasting?
Although there is value in considering actual costs from previous years, relying on historical information has many inherent issues. Keeping up with variables and costs is a laborious process. Increases in official and associate fees would obviously not be reflected in historical information. In addition, companies need to ensure that other considerations, such as major business or portfolio changes are considered and properly applied. However, one of the biggest challenges is in trying to construct estimated timelines, which include prosecution costs and future filings. Readily available, up-to-date information is key to ensure accuracy and increase visibility.

What about considering and estimating timelines and prosecution costs?
As with most of these voluminous rules, every country can vary, sometimes significantly, on how long it typically takes a standard patent to grant, as well as other stages, such as examination. These timelines can also vary by type of filing and/or very specifically within an organization, for example, by the type of technology. The typical number of prosecution office actions can also vary between countries or attorneys.

For companies to properly project prosecution costs and forecast payables within accurate timelines, they really need to have a good understanding of these averages with visibility into their actual experiences, and a way to adjust, if necessary.

How else can visibility into a company’s portfolio help with strategic decision-making?
Having specific visibility into current cost obligations can help companies find ways to save money on current budgets, so as to free up resources for future investments. For instance, having the ability to view the remaining maintenance costs of patent applications that are about ready to expire within the next few years; or the costs associated with patent applications that remain pending, well after the average expected time-taken-to-grant period. Having the ability to quickly identify patent applications, along with their estimated associated costs will help ensure that valuable resources are not being spent on obsolete products or problematic applications. In addition to trimming back budgets, being able to recognize trends, such as how long patent applications are actually taking to grant, or past country filing trends by specific product lines, or through specific agents can also aid in future planning decisions.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

For more information please send an email to press@marcusevanscy.com or visit the event websites below:

IP Law Summit Fall 2016:
www.iplawsummit.com/AnthonydeAndradeInterview

IP Law Summit Spring 2017:
www.iplawsummit.com/AnthonydeAndradeInterview

The Legal Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

LinkedIn: www.linkedin.com/groups?mostPopular=&gid=3676301&trk=myg_ugrp_ovr
YouTube: www.youtube.com/MarcusEvansLegal
Twitter: www.twitter.com/meSummitsLegal
SlideShare: www.slideshare.net/MarcusEvansLegal

CMO Summit 2016

Why Video is the Most Powerful Tool in a Marketer’s Toolbox

Gavin Banks of Good Eye Deer Pty Ltd, a sponsor at the marcus evans CMO Summit 2016, on engaging audiences through video.

Interview with: Gavin Banks, Creative Director, Good Eye Deer Pty Ltd

“Video is the most powerful tool in a marketer’s toolbox. It can connect with an audience and bring a brand to life in a way that static images cannot,” according to Gavin Banks, Creative Director, Good Eye Deer Pty Ltd.

Good Eye Deer Pty Ltd is a sponsor company at the marcus evans CMO Summit 2016, in the Gold Coast, Queensland, 15 – 17 August.

How does video content help engage audiences?
We all engage with films, videos and stories all the time. With accessibility of the internet and being able to broadcast message 24/7, video has become the most powerful tool, but it cannot be just any video. Many people mistakingly believe that any video about their brand will be great. There are 25 images a second in a video, and every image must work towards furthering your story. Quality stories that are designed with business objectives and the target market in mind are the most powerful.

How can organisations find their story? How should CMOs project it?
Every brand has a story. Consumers have a desire to connect and learn, which creates an amazing opportunity for companies to put stories out there. In an age where we are bombarded by stories, it is important that messages are relevant.

A video has the capacity to gain emotional engagement and that is where its power lies. Whether people laugh, cry or anything in between, once we have a connection with their heart, we can then appeal to their intellect.

How do you appeal to their intellect? Why isn’t it enough to get them emotional?
We ask companies what their business objectives are, who their audience is, where they will engage with the media and what their message is. Then, we come up with an idea and a way to present it, a certain camera or editing style, a visual look that the audience would find appealing. The video must connect with the audience, but if we want people to act on their emotions, we have to present an argument or rationale. We have to draw them in with a story, in order to achieve a particular outcome.

How can visual stories help companies get their message across better than other ways?
A well-made film develops a personality of its own and brings a brand to life. We see this with great photography. Video just takes it to another level, but it has to be thought about like a film.  People constantly tell us videos have to be short otherwise people will not watch them, but the fact is people regularly go to the cinema to watch two hour movies. If the story is good enough, people will watch it. If people are not watching your film, you have to ask yourself whether it is good enough, if you are putting enough money and time to make it worth your while.

What marketing trends should we expect in the next few years? Where do videos fit in?
Video is vital to marketing in this century. YouTube is the second largest search engine today, so people are actually searching it to find answers to their questions. For any supplier of products or services to ignore that market would be dangerous. Video creates an amazing return on investment. It increases the amount of time people spend on websites, improves SEO, and people love sharing videos. It is the fastest growing segment of online advertising.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the CMO Summit 2016
The seventh annual CMO Summit is the premium forum bringing elite buyers and sellers together. The Summit offers chief marketing executives and agencies and consultants an intimate environment for a focused discussion of the key new drivers shaping the marketing agenda. Taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia, 15 – 17 August 2016, the Summit includes presentations on measuring engagement, leveraging sales and marketing best practices, merging traditional and digital marketing channels, and creating a streamlined marketing automation system.

For more information please send an email to press@marcusevanscy.com or visit the event website at www.cmoanzsummit.com/GavinBanksInterview

The Marketing Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

LinkedIn: www.linkedin.com/groups?gid=3379860&trk=hb_side_g
YouTube: www.youtube.com/MarcusEvansMarketing
Twitter: www.twitter.com/meSummitsMkt
SlideShare: www.slideshare.net/MarcusEvansMarketing

Please note that the Summit is a closed business event and the number of participants strictly limited.

About Good Eye Deer Pty Ltd
Good Eye Deer is an internationally recognised, multi award-winning video production company with studios in Newcastle and Sydney. Established in 1998 our company is small enough to get you the personal attention you deserve while being big enough to deliver national and international-grade video / branded content in a timely manner.

We exist to connect brands with their audiences through powerful, visual stories that matter. We thrive on creating emotive films that engage audiences, deliver your message in a clever way, and serve your business objectives. We produce commercials (for broadcast and online), promotional videos, educational films and training videos.
www.goodeyedeer.com.au

Pharmaceutical Quality – Conference

Upcoming marcus evans Conference Covers Pharmaceutical Quality,  September 28–30, 2016, in Berlin – visit event website!

The focus of pharmaceutical quality systems have shifted in recent years from a traditional model to a more global, dynamic, and risk-based approach, enhanced especially by regulatory authorities and economic environment. marcus evans is organizing “Quality Excellence: From Quality Risk Management to Continuous Process Verification” a unique conference to be held September 28–30, 2016, in Berlin. This conference will help attendees learn how to implement a quality risk management approach into their existing systems. It will also provide a better understanding on how to assess and evaluate risks in their companies and with third parties.

By attending this conference, attendees will receive more than 14 hours of focused end-user-driven case studies and interactive panel discussions and workshops. In addition, delegates will have the opportunity to network with senior-level executives and learn about the latest developments and trends in pharmaceutical quality systems.

The key topic areas include:
• Regulatory expectation for quality compliance approaches
• Efficient quality risks management systems and tools across the global quality system
• Efficient processes to ensure quality control
• Third-party quality risk management processes
• Efficient continuous process verification and monitoring systems

For more information about this event, please contact Yiota Andreou at yiotaa@marcusevanscy.com or visit the event website.

marcus evans Webinars

FiTAX – BearingPoint’ leading FATCA and CRS reporting software

On April the 7th 2016, BearingPoint, with support from marcus evans, presented its market leading FATCA and AEOI-CRS reporting software FiTAX.

What are the best practices in implementing project?
What can we learn from FATCA implementation?
What are the key success factors in CRS reporting?

During 60 minutes, BearingPoint tax reporting specialists answered these key questions and gave a demonstration of FiTAX software.

“It was great to see how many tax specialists and other professional topic responsible persons attended our Webinar. We have been able to provide some valuable information and to demonstrate the strenghts of our market leading reporting software FiTAX”, says Ronald Frey.

The Automatic Exchange of Information reporting driven by OECD is closing in. With the first reporting deadline looming, it’s imperative for financial institutions to define their operating strategy to report globally and to decide whether to put in place their proprietary reporting IT or select a vendor solution

To watch the complete recording of the webinar, please click:
http://events.marcusevans-events.com/bearing-point-fitax

To learn more about marcus evans, visit:
www.marcusevans.com

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